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Above you will see price and availability details for Strategic Marketing by David W. Cravens, Nigel Piercy from the leading UK book stores.
To allow you to quickly compare prices, the stores are arranged in order of delivered price, cheapest first. Click on a store name to buy this book or to view further details.
| Book Details / Review - supplied by Amazon UK |
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Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. |
| Books Related to Strategic Marketing David W. Cravens, Nigel Piercy - ISBN: 0071263357 |
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