BookkooB : Sun Tzu Strategies for Marketing - Gerald A. Michaelson, Steven W. Michaelson : Compare Book Prices

	title:	Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
	author:	Gerald A. Michaelson, Steven W. Michaelson
	format:	Paperback
	publisher:	McGraw-Hill Professional
	released:	October 1, 2003
	isbn:	0071427317
	isbn-13:	9780071427319

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Customer Reviews
Perfect Strategies but how should you implement them? - Rated Any work on Sun Tzu's strategies is a winner as far as I am concerned. The problem is that despite the fact that these tried and tested strategies are as good today as when devised 2500 years ago there is little information on how to devise tactics that small businesses can use today. It is true that a number of tactics used by large corporates are discussed but how you should scale these down to the smaller business is not mentioned. I thoroughly recommend this book but can only sugggest you search for a "Marketing Magician" to find the tactics needed to use these strategies today. Shining Sun for every business - Rated Another fanatastic book from Gerald Michaelson. If you need clear and precise help to grow your business then this is the book for you. Whether you are a single self-employed person or are running a large company this book will make a huge difference to the way you do business. Buy it and be successful!

Customer Reviews

Perfect Strategies but how should you implement them? - Rated 5/5
Any work on Sun Tzu's strategies is a winner as far as I am concerned. The problem is that despite the fact that these tried and tested strategies are as good today as when devised 2500 years ago there is little information on how to devise tactics that small businesses can use today.

It is true that a number of tactics used by large corporates are discussed but how you should scale these down to the smaller business is not mentioned.

I thoroughly recommend this book but can only sugggest you search for a "Marketing Magician" to find the tactics needed to use these strategies today.

Shining Sun for every business - Rated 5/5
Another fanatastic book from Gerald Michaelson. If you need clear and precise help to grow your business then this is the book for you. Whether you are a single self-employed person or are running a large company this book will make a huge difference to the way you do business. Buy it and be successful!

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