Convergence Marketing

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Cover of Convergence Marketing by Yoram (Jerry) Wind Vijay Mahajan 0130650757title:

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

author:Yoram (Jerry) Wind, Vijay Mahajan
format:Paperback Buy Convergence Marketing Now
publisher:Financial Times/ Prentice Hall
released:December 19, 2001
isbn:0130650757
isbn-13:9780130650757
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