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Books Related to Smarter Pricing Tony. Cram - ISBN: 0273706136
Smarter Pricing - a major contribution from a recognised authority - Rated
Tony Cram has done it again.This is his third book and is undoubtedly the one to buy on pricing. He has used his extensive knowledge of the subject and his characteristic depth of insight to argue persuasively for a new approach to the whole area.As always his research has been meticulous and he has selected up-to-date material to illustrate his points. The book is full of ideas and packed with clear analysis. It is written in Tony Cram's hallmark style - superbly accessible and delicious to read. This is a major contribution from a recognised authority in the field. It should be read and savoured, but above all, it should be acted upon.
Smarter Pricing is aimed at practising managers but will also be very useful to MBA students. For a second book look at McKinsey's "Price Advantage"(2004) - some of the older texts could do with updating.
Good introduction - Rated
The book really skims over much of the details - a far more structured approach to pricing can be found in "The Price Advantage" from McKinsey and the ultimate book is "Power Pricing" by Dolan (Harvard) and Simon (Simon, Kucher & Partners).
OK but there are better pricing books - Rated
Smarter pricing by Tony Cram is fine (and well-written) as far as it goes but is very thin - fine if you want to get an introduction to pricing but not adequate if you're looking to implement a pricing project for your company. Power Pricing by Dolan and Simon is good for the later objective - really goes into detail about the merits of different research technigues, estimating user price response, identifying differentiated pricing offers etc. Written very clearly in laymans terms.
Real world pricing guide - Rated
Excellent book, easily readable with a comprehensive scope and loads of great examples from every industry and part of the world. I like the Customer - Competitor - Company structure. The five minute guide in Chapter 13 is the most thumbed section of my copy!
This is a first class book! - Rated
It is so refreshing have someone stand up against the tide of ever cheaper and cheaper. I have read previous books by Tony and again, really easy to read and packed with nuggest of gold. The further reading secions are an exellent resource to delve deeper into the topic. I particularly like chapter 9 on setting the pricing structures and segmenting the market.
