Principles of Direct and Database Marketing

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Cover of Principles of Direct and Database Marketing by Alan Tapp 0273713027title:

Principles of Direct and Database Marketing

author:Alan Tapp
format:Paperback Buy Principles of Direct and Database Marketing Now
publisher:Financial Times/ Prentice Hall
released:December 2, 2008
isbn:0273713027
isbn-13:9780273713029
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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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