Influence

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View books by Robert B. Cialdini.

No wonder it has been copied so much... - Rated
Seminal book, it has influenced most other books in fact.

If you are to read just one book on the subject, this one should be it.
It figures in the 'must read' bibliography of every other book on influence.

Brilliant Book! A book you will keep going back to again and again. Worth more than 5 Stars. - Rated
I've just finished this book. Wow it was mind blowing!

I'm not going to reiterate all the brilliant reviews made about this book, suffice to say it is a useful guide for going into negotiations and other situations were undue and unfair influence might occur. For example, how to deal with dirty influence tricks or even just pushy salesmen, estate agents or recruitment consultants - you can see the tatics that are being used and side step them or use their tricks against them for your own advantage.

An amazing book. Read it for your own sake.

Thorough, nicely researched and readable - Rated
I'm a beginner, relatively speaking, in NLP and related disciplines. I saw this on a recommended reading list (social proof?) and thought I'd read it. Glad I did, as I see the concepts he talks about in action constantly now. I personally know when a book was worth reading, when it's train of thought stays with me and reflects some of the world around me. This does just that.

The 6 principles come across as well researched, thoroughly tested and with enough academic rigour to satisfy most people's needs.

I would highly recommend it to anyone who is remotely involved in working with people in any way that requires any form of influence. Just being aware of these principles is in my opinion, valuable.

A helpful aid and a keeper - Rated
I consider this to be an excellent book. It is easy to read through and has practical application. Further it gets you to consider things from a different perspective.

What I really liked about this book is that helps you to recognize how you and others react to certain situations and stimuli. With that recognition you can sometimes take yourself out of certain manipulative situations. If you can't remove yourself from the situation at the time, then at least you have some basis for later analysis and improvement.

I can recommend this book for anyone, but business people may be more inclined to find it useful in their daily lives.

I occasionally refer back to the book to refresh my memory or see if I can figure out why a particular thing happened as it did.

Fascinating topic, fascinating book! - Rated
I am one of those guys who lay my hands on every marketing-related book I can lay my hands on. Okay, this is not strictly speaking a marketing book, but is essential reading for anyone in marketing.

It would be more accurate to describe the topic of the book as social psychology, but the relevance to marketing becomes immediately apparent, because it examines the human nature which makes the compliance strategies of con artists so effective.

Cialdini selected the triggers he felt were the most important, and dedicated a chapter to each.

Robert Cialdini's work is brilliantly researched and he speaks as a true authority on the subject. His theories are clear and he backs up his statements with (sometimes astonishing) research findings. He writes well and his style is enjoyable.

The book is well laid out, and the findings are presented in a way which make them instantly usable.

Whether you are in marketing, or if you have ever been pressured into making a decision you later regretted, you will find this book really interesting and useful. I gladly recommend this title.