Average, you could do worse than read this one though - Rated 
I'd give this one 3.5 stars.
I was hoping that this author's book 'hypnotic writing' would be as good, but alas...
Excellent book - Rated 
This is it!!! For years now i have been trying to explain to my staff, clients and customers exactly what Joe has described.
I didn't have the words or the ideas that Joe has superbly come up with. This is my 3rd instalment of Joe's work and i really do think this is by far the best he has put out.
I only wish i had the ability that Joe has is describing, understanding and doing what i think we have all experience but couldn't explain.
Superb!
Gary May
Author: SELLING: Powerful New Strategies for Sales Success
www.garymay.co.uk
Lying as high (copywriting) art - Rated 
This book is another of the thousands of inspirational self-help books that may seem deeply wise upon first reading, but then fade so quickly from memory, a week later you can barely remember anything the author has "discovered." Sales and Marketing is a big subject: it has to do with product positioning, advertising, sales force management, dealer networks, product fulfillment, market research, CRM, internet selling and much more. Although subheaded as being about sales and marketing, this book covers none of these subjects. Instead, the author focuses on devious copy writing tricks aimed primarily at the sub-culture of the self-help industry, vitamin supplements hawkers, spiritual guidance gurus, life extension quacks, etc.
The major point the author makes, over and over again, is to ingratiated yourself with a prospect by "genuinely" agreeing with anything he says (no matter what) and thereby gain his trust and make an emotional connection. "In order to lead people into the [buying] trance you want them to go in [sic], you need to agree with them--no matter where they are when they come to you." Lovely.
A second tactic the author finds so powerful is to headline an eye-catching promise he has no intention of keeping. "How to get people to buy virtually anything." "How to create a magical on-the-spot buying trance." "what is the all-time best trance inducer?" Etc., etc. These are the names of his book chapters. Of course none of these promises are kept. "The best all-time trance inducer" can only be obtained by buying another of the author's book. "You probably won't be able to sleep at night," he brags, "until you get my new book. Heh heh heh." Great.
In the first 100 pages, I counted 28 references to his own websites and his own books, and 46 references to books, websites and seminars of other new age snake oil salesmen. This circle of self-referral gives the impression of great erudition but it is nothing more than a bunch of small-time sooth-sayers propping each other up for moral support. I'll bet money most of the 5-star reviews were written by his friends and self-help colleagues.
In short, the author leads the reader hip-deep into a dismal swamp of overheated hype. He advocates deliberately lying to attract attention, and making promises he has no intention of keeping. This is called a "new psychology of sales and marketing." You can have it.
Not as useful as you might hope - Rated
Bought this because the sales pitch on it had a slightly different slant, so thought I'd take a look.
Generally, though, was disappointed with it. It's not rocket science to know that you need to get someone out of their current state of mind (trance as Joe would call it), and into the state you want them in, in order to sell. There's no real new stuff in this book, it's mainly a repackage of stuff you most likely would already know if you've read any of the key sales and marketing training material out there.
The book is generally though a continuous sales pitch for Joe Vitale's internet sites, and the affiliates he joins with. Almost every page has a pitch on a website, supposedly subtley quoting them as examples of sales techniques, but actually only intending to get you there to sell you another item. It get's tiresome by the time you reach the middle of the book.
Short on new techniques, and not so much a guide, as a catalogue of things Joe has tried himself. You've got to give him credit though for making sales on revamp information and addresses of other people's websites. Well.... I bought the book!!!
Needs to be read several times.. - Rated
I was tempted to give this 4 stars really as it's not a book filled with solid step by step details or guides to things like language patterns etc
However that wasn't the aim of this book and it does what it does well. Using his own style of hypnotic language he gently introduces you to the concept of joining people in their current trance and working with that rapport to guide them into a buying trance once you pickup that what you have for them is appropriate.
It's not the only book you should own however if you are interested in a little hypnotic selling. It should be part of a small selection of selling books. I highly recommend this to go with Adam Eason's Hypnotic Salesman which is brilliant and comprehensive, also the older Unlimited Selling Power which is along the same lines though Eason is my preference (I have both). To round it all off however for sales people, I really highly recommend Dan Kennedy's No B.S Sales Success and the wonderfully charming and old fashioned Frank Bettger-How I raised myself from failure to success in Selling.
After all that, if you even vaguely interested in the subject of trance, and why it applies to selling or just interested in rapport, get this book. You'll read it in under two hours, and be real happy to read it again.
A complete addition to these books would be a good browse of Ari Galper's UnlockTheGame mindset. The free information on the site points to a sea change in the psychology of selling. The emphasis being on building trust, seeking truth and dispersing all pressure. Quite the opposite of many "selling guru's".
Thanks Joe.
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