looks simple, almost too simple, but it works - Rated 
I perhaps read one marketing book a month, occasionally two. And have done so for the last ten years or so. I also apply what I learn to see if it works and this works. And it works brilliantly well.
I've folded it into all my presentations on marketing and selling because it captures all that needs to be said to cut through the clutter of daily life.
I can't recommend it highly enough for its practicality, simplicity and effectiveness.
If there's a perfect partner for Joyners work it's Doug Hall's 'jump start your business brain'.
con???? - Rated 
I began at the end- with the offer and found I cant get the http offering \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\4397 of software at all....
3 Seconds To Sell - Rated 
It's simple. The Irresistible Offer must be your starting point for any sale. And from here,
Joyner goes on to explain the basics of good selling and marketing with the
offer as the core component. We're given the example of Domino's Pizza as an
example - well, he'd be silly not to really. But be patient if, like me, you've
heard this one before because he deconstructs this example and uses it to good
effect. We're told how to create the offer, present it, sell it and then sell
it some more with examples of up-selling and cross-selling. Rather strangely,
the later chapters digress to talk about viral marketing and Joyner goes into
some detail on this topic which I thought detracted from the main theme.
The book is written in a clear and concise style - you can't get more concise
than the first three chapters - and quickly engages the reader in the basics
of selling and marketing. The main theme of the book - how to sell you product
or service in 3 seconds or less, is developed over 11 chapters with examples
from some of the great offers in marketing. There is no magic or secret, just
good advice nicely presented and packaged. A good introduction to selling and
marketing and particularly relevant to Internet marketing.
Tetsou
I felt dirty after reading this - Rated
I still cringe when I see this book come up as a recommendation for me. The book is written in such a manipulative and self-confident style that I felt dirty reading it.
The advantages: it's a great idea (figure out your irresistible offer) and it's a short read.
But the book itself is all sizzle and no steak.
If you're genuinely interested in selling something you believe in, not just manipulating people, then read anything written by Robert Cialdini instead - he's got loads of science thinking.
Fast and focused: the three-second sale method - Rated
Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.
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