BookkooB : Marketing - Dibb : Compare Book Prices

	title:	Marketing: Concepts and Strategies
	author:	Dibb
	format:	Paperback
	publisher:	Houghton Mifflin (Academic)
	released:	March 4, 2005
	isbn:	061853203X
	isbn-13:	9780618532032

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Customer Reviews
Brilliant Overview of Marketing for someone not from this field - Rated A really fantastic book giving an overview of the subject in an accessible manner. I've not got a marketing background at all but the examples and cases are really enlightening. If you want to know about Marketing from some of the UKs best marketing strategists this is for you. A first class text. Great for both broad and specific coverage - Rated Having studied under the authors at Warwick Business School I can thoroughly recommend this text. The blend of classic marketing theory with original biting insight, coupled with the witty delivery that characterized their lectures is expertly captured in this book. The chapter summaries and introductions provide the novice reader with a comprehensive, well grounded background to the subject of marketing, and for those looking for deeper insight the chapters are laid out in a very systematic and readable fashion. The overall impression upon finishing the book is how the art and science of marketing can be exploited systematically to create powerful, forward-looking marketing strategy. Numerous revisions have ensured that it is improved and kept bang up to date. Excellent Text - Rated I must say that this is an excellent text. The sections on service marketing and the extended marketing mix are excellent. On the whole the book is well laid out and shows the practical explanation of theoretical concepts. easy to read and up-to-date - Rated this book is extremely easy to read, well laid-out and the cases are bang up-to-date. A must for fellow marketing students!

Customer Reviews

Brilliant Overview of Marketing for someone not from this field - Rated 5/5
A really fantastic book giving an overview of the subject in an accessible manner. I've not got a marketing background at all but the examples and cases are really enlightening. If you want to know about Marketing from some of the UKs best marketing strategists this is for you.

A first class text. Great for both broad and specific coverage - Rated 5/5
Having studied under the authors at Warwick Business School I can thoroughly recommend this text. The blend of classic marketing theory with original biting insight, coupled with the witty delivery that characterized their lectures is expertly captured in this book.

The chapter summaries and introductions provide the novice reader with a comprehensive, well grounded background to the subject of marketing, and for those looking for deeper insight the chapters are laid out in a very systematic and readable fashion. The overall impression upon finishing the book is how the art and science of marketing can be exploited systematically to create powerful, forward-looking marketing strategy.

Numerous revisions have ensured that it is improved and kept bang up to date.

Excellent Text - Rated 5/5
I must say that this is an excellent text. The sections on service marketing and the extended marketing mix are excellent. On the whole the book is well laid out and shows the practical explanation of theoretical concepts.

easy to read and up-to-date - Rated 4/5
this book is extremely easy to read, well laid-out and the cases are bang up-to-date. A must for fellow marketing students!