BookkooB : Direct and Database Marketing - Graeme McCorkell : Compare Book Prices

	title:	Direct and Database Marketing
	author:	Graeme McCorkell
	format:	Paperback
	publisher:	Kogan Page Ltd
	released:	April 19, 1997
	isbn:	0749419601
	isbn-13:	9780749419608

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Customer Reviews
Thumbs up! - Rated I am gaining a tremendous amount of knowledge on direct marketing from this book. It Provides a good comprehensive overview on the subject. Probably more appropriate for the novice than the expert but of some value to both.