BookkooB : Online Marketing - Ravi Damani, Chetan Damani, Dana Farbo, Jane Linton : Compare Book Prices

	title:	Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, Rich ... Marketing, Social Networks and Analytics
	author:	Ravi Damani, Chetan Damani, Dana Farbo, Jane Linton
	format:	Paperback
	publisher:	Imano Plc
	released:	November 20, 2005
	isbn:	0954905539
	isbn-13:	9780954905538

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Above you will see price and availability details for Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, Rich ... Marketing, Social Networks and Analytics by Ravi Damani, Chetan Damani, Dana Farbo, Jane Linton from the leading UK book stores.

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Customer Reviews
A great insight into online marketing - Rated Is this book for the advanced online marketer - maybe not (but is any book going to be?). It is easy to read, it isn't too basic and is great insight into all the online marketing areas. You can read the whole thing in just over an hour. I value a book on the practical knowledge it can give me, which I can use straight away. Specifically, I didn't realise that that Google got data from the Google toolbar (get all your staff to install it). I also didn't realise that registering my domain name for 10 years could improve my search rankings. And I didn't consider my customers `stage in buying process' when doing my PPC ads. Some of this stuff I could have found on the internet (if I knew what to search for) but having it all in one place is more than worth the money. You can get this stuff for free by reading blogs - Rated Having read this book in little over an hour I get the impression the authors were in the pub one sunday afternoon and after a couple of beers one of them came up with the idea of writing a book about online marketing. They decided to cover a number of subjects and just started writing using a paper and pen borrowed from the pub landlord. Unfortunately they didn't spend much time on each section, and consequently didn't go into much depth. Coming up with material was easy - it was all stuff they'd previously found on the internet free of charge. Then one of them came up with the great money saving idea of self-publishing and not bothering with a proof reader - at least that's what it seems as the book is littered with spelling and grammatical errors and poorly constructed sentences. If you want a brief overview of online marketing and can't be bothered to look elsewhere then buy this book. If you have the time to read a few blogs then don't buy this book - most of the material is easily found on the internet for free. If you are a pedant, and errors in books frustrate you, then avoid this book at all costs.

Customer Reviews

A great insight into online marketing - Rated 5/5
Is this book for the advanced online marketer - maybe not (but is any book going to be?). It is easy to read, it isn't too basic and is great insight into all the online marketing areas. You can read the whole thing in just over an hour.

I value a book on the practical knowledge it can give me, which I can use straight away.
Specifically, I didn't realise that that Google got data from the Google toolbar (get all your staff to install it). I also didn't realise that registering my domain name for 10 years could improve my search rankings. And I didn't consider my customers `stage in buying process' when doing my PPC ads. Some of this stuff I could have found on the internet (if I knew what to search for) but having it all in one place is more than worth the money.

You can get this stuff for free by reading blogs - Rated 2/5
Having read this book in little over an hour I get the impression the authors were in the pub one sunday afternoon and after a couple of beers one of them came up with the idea of writing a book about online marketing.

They decided to cover a number of subjects and just started writing using a paper and pen borrowed from the pub landlord. Unfortunately they didn't spend much time on each section, and consequently didn't go into much depth. Coming up with material was easy - it was all stuff they'd previously found on the internet free of charge.

Then one of them came up with the great money saving idea of self-publishing and not bothering with a proof reader - at least that's what it seems as the book is littered with spelling and grammatical errors and poorly constructed sentences.

If you want a brief overview of online marketing and can't be bothered to look elsewhere then buy this book.

If you have the time to read a few blogs then don't buy this book - most of the material is easily found on the internet for free.

If you are a pedant, and errors in books frustrate you, then avoid this book at all costs.