BookkooB : Olympic Turnaround - Michael Payne : Compare Book Prices

	title:	Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - and a Multi Billion Dollar Global Franchise
	author:	Michael Payne
	format:	Hardcover
	publisher:	London Business Press
	released:	June 1, 2005
	isbn:	0955008506
	isbn-13:	9780955008504

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Above you will see price and availability details for Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - and a Multi Billion Dollar Global Franchise by Michael Payne from the leading UK book stores.

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Customer Reviews
Simply the best dissection of the history of the modern Olympic Games - Rated Michael Payne is the only person in the world that can fully grasp the intracacies and byzantine nature of the TOP sponsorship programme that has made the modern Olympic Games the commercial success it is today. This book is essential reading for novices and experts alike in the high art of global sports sponsorship. Ardi Kolah Chief Stragey Officer PRISM (part of WPP) Author of Sponsorship: Strategies for Maximising the Return on Investment An insider's story of marketing the Olympic Games - Rated Michael Payne's book is the definitive story of marketing the Olympic Games from 1984 to 2004. He deals in depth with three main topics: the negotiation of broadcast rights; the TOP sponsorship programme and ambush marketing; and the development of the Olympic brand and the impact that recent Games and other events have had on it. Having said that, it's not a textbook: it's a breezy business thriller. Payne vividly conveys the twists and turns that characterise the Olympic story over the last 20 years using rich detail to put the reader in the picture. He pulls no punches, and is frank in his acknowledgment of where things went wrong. You are left in no doubt that Payne cares deeply about the brand he played such a big part in rescuing. Anyone involved in sports marketing will find this a fascinating read, and will profit from every chapter. For those interested in the Olympic Games - or bidding for them - it's compulsory.

Customer Reviews

Simply the best dissection of the history of the modern Olympic Games - Rated 5/5
Michael Payne is the only person in the world that can fully grasp the intracacies and byzantine nature of the TOP sponsorship programme that has made the modern Olympic Games the commercial success it is today. This book is essential reading for novices and experts alike in the high art of global sports sponsorship.

Ardi Kolah
Chief Stragey Officer
PRISM (part of WPP)
Author of Sponsorship: Strategies for Maximising the Return on Investment

An insider's story of marketing the Olympic Games - Rated 5/5
Michael Payne's book is the definitive story of marketing the Olympic Games from 1984 to 2004. He deals in depth with three main topics: the negotiation of broadcast rights; the TOP sponsorship programme and ambush marketing; and the development of the Olympic brand and the impact that recent Games and other events have had on it. Having said that, it's not a textbook: it's a breezy business thriller. Payne vividly conveys the twists and turns that characterise the Olympic story over the last 20 years using rich detail to put the reader in the picture. He pulls no punches, and is frank in his acknowledgment of where things went wrong. You are left in no doubt that Payne cares deeply about the brand he played such a big part in rescuing. Anyone involved in sports marketing will find this a fascinating read, and will profit from every chapter. For those interested in the Olympic Games - or bidding for them - it's compulsory.

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