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Above you will see price and availability details for Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin from the leading UK book stores.
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Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
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