Disappointing. - Rated 
Most people who are involved in Kabbalah are "blinded" by their spirituality and their focus on spiritual growth. They mean well, but the Berg's Kabbalah organization is very much a cult. Yes. A cult.
The sad thing is that most people involved in Kabbalah don't even know they are in a cult (but isn't that the nature of a cult anyway?), that is until they've spent several thousand dollars or so on their kabbalistic spiritual growth (e.g., taking kabbalah classes, buying expensive kabbalah jewelry and the red string, purchasing kabbalah books, etc.).
In other words, Kabbalah is basically a very successful and systematic money making machine.
And according to the Berg's Kabbalah organization, this is quite alright. Making money is certainly acceptable, especially when the money is spent on spiritual growth. Yes, the logic makes sense, but when you no longer have money to spend on Kabbalah and are unwilling to work -- basically for free -- then Kabbalah has no time for you. You are treated differently.
In other words, you need money to practice Kabbalah.
Kabbalah also works on the egos of people. Especially celebrities. Because everyone basically wants to feel special. Particularly if you are seeking spiritual answers. Spiritual people simply want to feel spiritually special. And Kabbalah will do this as long as you have the money to support Kabbalah.
But it's only a matter of time before this organization loses its luster. People can only be fooled for so long. Even with the best of intentions.
72 names of God - Rated 
I have always had a faith in God and belived he exsisted, but i never was able to properly connect, and i'v tried everything from Christianity to Buddhism. But none of them compares to Kabbalah. Thanks to this book and the 72 names i now feel confident, less anger, and more compassion. The remarkable thing is these names WORK. Anger literly vanishes from the mind and soul, simply by looking. In this book there is no Dogma, no rituals, just simply relax, scan the letters and realise their meaning...that's it. Anyone and everyone would benfit from this book, and i promise in the end even the hardest skeptic against God will question his/her believes and that is a gift in itself. It really is a life changing book. Also anyone who doubts God, all i have to say is NOTHING+NOTHING=NOTHING, everything has a creator.
Technology for the soul...hmmm - Rated 
I purchased this book merely to find out more information concerning one of the oldest faiths in the world today...not because I believe in God, more because I am interested in what makes people believe in an entity, which they cannot see.
After reading through this and other books, I can see why people so urgently need to feel there is a God in their life. Many people feel trapped and alone in a very crowded, busy world and they desperately want someone to listen to them.
This book gives you good reason to want to believe, because if this guy God can do all this book says he can, then GREAT!
If "he" did provide us with the power inside ourselves to change this hopeless world of ours, then I say "Give it a try, even if you don't think there is a God".
Have a go at mass meditation; try to stop the wars, the disease, the poverty and the sadness! Try it, have a go at opening the door to your soul.
This book is crammed full with useful ways in which we can attempt to change our lives; it's a wonderful self-help manual. It's full of advice, understanding and beautiful sentiment, it doesn't force anything on the reader, it let's you decide how much or how little you wish to take in.
This is the sort of book that other "religions" should be handing out.
It's not a foot in the door, in your face, ordering about in the name of God type of thing.
The writer doesn't place blame on the reader, instead he understandingly suggests that we are all products of the stresses and strains of a modern day life.
I think Rabbi Yehuda Berg is quite cool. The book is printed in a funky way, full of bright colours (I assume it's an attempt to drag a very old faith into a modern world). The page and text colours don't always work, some pages are actually hard to read. I thought maybe this is because the writer wishes you to peer into the book, to study the hidden meaning etc (But it might just be the work of some bad graphic artist, who knows).
It's a shame they chose to print the names of God in the colour they have, in bright light it's way too reflective. It makes it hard to picture the name in your mind...
should have been black on white.
I would have liked to have read more on the Kabbalah itself, maybe had more explanation etc...for instance why did they choose only those three paragraphs for the 72 names of God, why not any other set? Anyway I have gabbled too much...
Basically it's an astonishing self-help book.
Meditation is good for the soul, no matter what religion you are
(even if like me, you don't have one).
We can all learn lessons from it, for instance smile more, be a nice person, concentrate on the more important things in life, like friends and family...
Be a HUMAN BEING! not a robot.
A pleasant book, but... - Rated 
72 Names of God is an arty book, well that being the best way to describe it in my opinion. It would look good on a coffee table of a yuppie. Now onto the review.
The book has a lot of pictures and is a pleasant enough read, although I didn't find it as useful as The Power of Kabbalah. It didn't teach me anything new or useful. It just suggested that I meditate upon the 'names', which is somewhat difficult if you don't have the patience or knowledge of meditation in the first place.
Try the meditation book or card deck that is avaliable instead, far more better in my opinion.
Interesting... - Rated
Its very difficult to review a book like this. Personal opinion comes into play more than if I was reviewing a cd or a dvd! Followers of Kabbalah believe that each of the 72 names of G-d relates specifically to an area of your life. (The names were hidden in code in the Torah). It is said that Hebrew / Aramaic was the orginal language spoken by all of mankind (until the Tower of Babel) and whilst we cannot understand the 'names', our souls recognize the letters. (Kabbalah believes strongly in re-incarnation.) Therefore, by meditating on the names, you soul connects with the 'light' and dependant on the name you 'scanned', depends on the improvement you will make in your life.
This book is essentially a 'tool' to enable you to make the connection.
The book is presented beautifully, more like a fashionable coffee table book than a 'spiritual' tool. Some people will have problems with this, but the reality is, this is the 21st Century, and its no doubt a necesesity~in this day and age. How do you want it presented?
A introduction to Kabbalah is included, an explanation of what you are doing, a description of each letter (one name per page) and what to 'think' about whilst meditating on each letter. (Which is important to me as I have difificulty relaxing my mind and trying not to plan my shopping list whilst trying!) But.... does it actually work?
Well, I am a student of Kabbalah, and I do scan the letters on a regualr basis. Since doing so, I have certainly become more succesful in work, more positive, and happier. Is it as a direct result of this book? I dont know. Is it a result of Kabbalah - yes, definately. Thats either because it's real, or simply because the tools I have learnt have made me a more positive person, like self-help. (What I believe isn't important here)
Whatever reason YOU think, either way its a good thing. So what have you got to lose!!!
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