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Books Related to Brand Hijack Alex Wipperfurth - ISBN: 1591841402
Packed with Knowledge! - Rated
This thoughtful book fills a gap in marketing literature by explaining why some unknown products and people suddenly become huge financial and popular successes. While many people assume marketers create such stars with careful planning and huge advertising campaigns, in fact many of these brands were ignored before they emerged into the mainstream. Fringe groups popularized them, created their images and made them generally successful, often with no professional involvement at all. Author Alex Wipperfürth has done a masterful job of identifying, researching and revealing this phenomenon. In a world of repetitive marketing books, this one stands out as refreshing and insightful, complete with numerous case studies and extensive endnotes. We believe it would be a welcome addition to any marketing department's library. It can reinvigorate your creative marketing as it explains the unexpected.
Best marketing book I've read for a long time. - Rated
If you generally find the books you're "supposed" to read too dry to actually get through, this is the marketing book for you. Moreover, if you're looking for a new way to look at marketing, one which makes perfect sense yet differs from the same old, same old, then this book is also for you. The content is extremely interesting, from the ideas presented to the client case studies that substantiate those ideas. More importantly, I GOT it. I understood the principles, and I could easily see how to apply them. Rather than talk over your head to prove how smart he is, the author tells it like it is. What's great too is for all those high flying marketing folk that just don't know that by trying so hard to capture the cool, they're chasing it away, this book is honest and ethical in explaining that it just isn't going to work. For me, even more interesting is to see that my Dad also got it and is really excited about the book to the point that he is evaluating how he can apply it to his business.
No matter who you are, this book should make you think about branding and marketing in a different way, a positive way.
