Crossing the Chasm

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Cover of Crossing the Chasm by Geoffrey A. Moore 1841120634title:

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Capstone Trade)

author:Geoffrey A. Moore
format:Paperback Buy Crossing the Chasm Now
publisher:Capstone
released:August 1, 1998
isbn:1841120634
isbn-13:9781841120638
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Book Details / Review - supplied by Amazon UK

Paperback. Pub Date: 08 May 1998. Pages: 336 Publisher: John Wiley In Crossing the Chasm Geoffrey Moore. the world's leading high-tech and communications guru. Throws out old Marketing Ideas to clear space for the special Realities of the high-tech market. Based on a revolutionary new model and filled with practical insights. Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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