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Above you will see price and availability details for Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore from the leading UK book stores.
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|Book Details / Review - supplied by Amazon UK|
Paperback. Pub Date: 08 May 1998. Pages: 336 Publisher: John Wiley In Crossing the Chasm Geoffrey Moore. the world's leading high-tech and communications guru. Throws out old Marketing Ideas to clear space for the special Realities of the high-tech market. Based on a revolutionary new model and filled with practical insights. Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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