Crossing the Chasm

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Cover of Crossing the Chasm by Geoffrey A. Moore 1841120634title:

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

author:Geoffrey A. Moore
format:Paperback Buy Crossing the Chasm Now
released:August 1, 1998
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This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

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