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Above you will see price and availability details for Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore from the leading UK book stores.
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|Book Details / Review - supplied by Amazon UK|
This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.
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