BookkooB : International Marketing Strategy - Isobel Doole, Robin Lowe : Compare Book Prices

	title:	International Marketing Strategy
	author:	Isobel Doole, Robin Lowe
	format:	Paperback
	publisher:	Thomson Learning
	released:	January 25, 2008
	isbn:	1844807630
	isbn-13:	9781844807635

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Customer Reviews
Its a starter on your International Strategy! - Rated This book it's about the basics of International Marketing, the several stages covered with good examples that go along... It's the adapted book from many Business Schools, and a valuable guide to any professional. Issues go from Analysis, Development and Implementation.