The Longer Long Tail

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Cover of The Longer Long Tail by Chris Anderson 1847940366title:

The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

author:Chris Anderson
format:Paperback Buy The Longer Long Tail Now
publisher:Random House Business
released:July 2, 2009
isbn:1847940366
isbn-13:9781847940360
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Book Details / Review - supplied by Amazon UK

What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

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