Services Marketing

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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development SuccessProfessional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz; John Doerr
format
Hardcover
release date
July 30, 2009
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The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should KnowThe Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know
Robert Solomon
format
Hardcover
release date
January 1, 2008
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Services MarketingServices Marketing
Christopher H Lovelock; Jochen Wirtz
format
Paperback
release date
January 1, 2010
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Marketing Your Services: A Step-by-step Guide for Small Businesses and ProfessionalsMarketing Your Services: A Step-by-step Guide for Small Businesses and Professionals
Anthony O. Putman
format
Hardcover
release date
July 4, 1990
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Principles of Services MarketingPrinciples of Services Marketing
Adrian Palmer
format
Paperback
release date
January 1, 2011
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Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationshipsfor Marketing and Communication ... Teams and Professional Service PeopleWhy Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationshipsfor Marketing and Communication ... Teams and Professional Service People
Chris Merrington
format
Paperback
release date
March 9, 2011
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Services Marketing: Integrating Customer Focus across the FirmServices Marketing: Integrating Customer Focus across the Firm
Alan Wilson; Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
format
Paperback
release date
February 1, 2008
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Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and ServicesRules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Guy Kawasaki; Michelle Moreno
format
Paperback
release date
August 11, 2000
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the ProfessionsMarketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Laurie Young
format
Hardcover
release date
July 28, 2005
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Charity Marketing: Delivering Income, Services and CampaignsCharity Marketing: Delivering Income, Services and Campaigns
Ian Bruce
format
Paperback
release date
June 1, 2011
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